A quiz that marks itself and tells people how they did is one of the few forms people enjoy filling in. It's also simpler to build than it looks: every scored quiz is just answers with points and a sum at the end.
This guide shows how to make a quiz with scores and results: graded tests, personality quizzes and lead quizzes that recommend the right product, with no code.
Four kinds of scored quiz
| Kind | Scoring | Result people see | Example |
|---|---|---|---|
| Graded test | 1 for right, 0 for wrong | Their score | Class test, training check |
| Self-assessment | Points on a scale | A level or band | "How ready is your business for…" |
| Personality or outcome | Points along one scale | A type or profile | "What kind of traveller are you?" |
| Lead quiz | Points toward a product fit | A recommendation | "Which plan is right for you?" |
Build it step by step
Step 1: Create the quiz
Create a form from the lead quiz template or blank. Choose one question at a time for a quiz feel.
Step 2: Add the questions
Use Multiple choice for one right answer, Checkboxes when several apply, and Yes / No for quick checks. Five to ten questions is the sweet spot.
Step 3: Give each option points
Set the right answer to 1 and the rest to 0, or use weights such as 3 for the best answer and 1 for a partly right one. Turn on Randomize so the options shuffle for each person.
Step 4: Add a calculated score
Add a Calculated field that adds up the points from your quiz questions. It updates as people answer.
Step 5: Set results by score
Show the score on the thank-you screen (“You scored 8 out of 10”), or add an ending for each score range, as in the next section.
Step 6: Test and share
Take the quiz yourself twice, once aiming for the top score and once for the bottom, and check you land on the right result. Then publish and share the link or QR code.
Results by score range
A bare number means little. Give each range its own ending, with something useful to do next:
| Score (out of 10) | Ending | Next step |
|---|---|---|
| 0–4 | "A few things to brush up on" | Link to the lesson or guide |
| 5–7 | "Nearly there" | One tip for each common mistake |
| 8–10 | "Great work" | A certificate, a share link or the next level |
Make the ranges cover every possible score with no gaps, and test the edges: a score of exactly 4 and exactly 5 should land on different endings.
Personality and outcome quizzes
The easiest way to build one is to line all the answers up on a single scale, say from cautious to adventurous, give each answer a point value along it, and map ranges to types: 0–6 “Planner”, 7–13 “Explorer”, 14–20 “Adventurer”. It's quick to build, easy to test and easy to explain.
Questions where one answer is obviously the “good” one, so everyone gets the same result.
Answers that are all reasonable, each nudging the score in a different direction.
Lead quizzes
A lead quiz (“Which plan fits you?”, “How ready is your home for solar?”) gives visitors a personal answer and gives you a warm lead with context. A few things make them work:
- Recommend something specific. Each ending names a product, plan or next step, with a link.
- Ask for contact details honestly. Say why (“We'll send your results and a plan”), and verify the email or phone with a code so the lead is real.
- Send the score with the lead. It goes to your sheet or CRM, so sales knows the context.
- Tag the source. Hidden fields record the campaign, so you know which ad brings the best quiz-takers.
For turning quiz answers into a sales score, see lead qualification questions.
Tips for better quizzes
- Write believable wrong answers. If only one option looks sensible, the question tests nothing.
- Keep it short. Five to ten questions; show progress with one question at a time.
- Shuffle the options so “it's always B” doesn't spread.
- Make results shareable. A clear result name and a link back to the quiz brings in the next people.
