Lead generation quiz template
Turn visitors into qualified leads with this free scored quiz template. Three quick questions calculate a growth score, the visitor leaves their email to see the result, and you learn how ready each lead is to buy.
Read the template guide- 1How do most customers find you today?Multiple choice
- 2What happens after someone shows interest?Multiple choice
- 3Do you know which channel brings the most sales?Multiple choice
- 4Where should we send your results?Email
- 5Your growth scoreCalculated
Make the most of your next quiz.
Questions to consider for your lead generation quiz
The template covers the essentials. Use these as ideas when you edit it: keep the ones that fit your purpose and add any details your process needs.
- What’s your biggest challenge right now?
- How much time do you spend on this each week?
- What have you tried already?
- How soon do you want to fix this?
- What’s your role in the business?
How to use the responses
Sort leads by score. People who scored as “ready to scale” are the warmest: invite them to a call. Lower scores get helpful content first. The answer to each question also tells you which problem is most common in your audience.
Why quizzes convert better than plain forms
A quiz gives something back. Visitors answer because they want their result, so they share an email willingly instead of feeling they’ve filled in a sales form.
Keep it short: three to seven questions is enough for a believable result. Make every answer option meaningful, and write results that describe a clear next step rather than a vague label.
How to customize and share this template
- 1
Rewrite the questions and give each answer a score that reflects how close the visitor is to buying.
- 2
Edit the result ranges and messages so each one ends with a relevant offer or call to action.
- 3
Share the quiz in ads, social bios and blog posts, and send leads with their score to your CRM.
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Add up answer values with a calculated field and show a different result for each score range.
Send people to a different ending, or a different page on your site, based on their answers.
Fire Meta Pixel and Google Tag Manager events when someone completes the quiz.
Frequently asked questions
What is a lead generation quiz?
A short quiz that gives visitors a personal result in exchange for their email. It captures leads and qualifies them by their answers at the same time.
How do I score a quiz in Tapzy?
Give each answer option a value, then use a calculated field to add them up. Use the total to show a different result message.
How many questions should a lead quiz have?
Between three and seven. Fewer feels thin, more increases drop-off before the email question.
Should I ask for the email before or after the questions?
After. People who have answered the questions are invested in seeing their result and are much more likely to share an email.
Can I customize this lead generation quiz template?
Yes. Add, remove or reword any question, change the design, add logic, and edit the thank-you screen before you publish. No code needed.
Keep the ideas coming.
A starting point. Make it your own.
Copy the free lead generation quiz template into your account, add your personal touch and share it by link, embed or QR code. Free forever, no credit card.