Free UTM Builder for Google Analytics
Add UTM tags to any link and see in Google Analytics which campaign, channel and source sent every visitor.
- No sign-up
- Private, in your browser
- Unlimited use
Shorten your UTM link. Track every click.
Long UTM links look messy in posts, bios and print. A Tapzy short link keeps your tags, opens the right app on phones and shows clicks by country, device, source and campaign.
- Change where the link goes after you share it
- Click analytics with UTM tags, device and country
- A QR code for every short link
What this builder does to your link.
UTM parameters tell analytics tools such as Google Analytics where a visit came from, through which channel and for which campaign. Google's campaign URL guide
Tags already on your link are swapped for the ones you enter, so nothing is counted twice.
Other parameters and #anchors stay exactly where they were.
Spaces and special characters are encoded, so the link works everywhere you paste it.
Your site's analytics and consent settings decide what is recorded. Never put personal details in a tag.
The five UTM parameters
Five parameters, three of them required. Together they tell your analytics where every visitor came from.
| Parameter | Required | What it tells you | Examples |
|---|---|---|---|
utm_source | Required | Where the visit comes from | google, newsletter, partner_site |
utm_medium | Required | The marketing channel | cpc, email, social |
utm_campaign | Required | The campaign or promotion | spring_sale, product_launch |
utm_term | Optional | The paid keyword | running_shoes |
utm_content | Optional | Which ad or link was clicked | header_button, video_ad |
Four habits for clean campaign data
- Pick a naming convention and stick to it. Use lowercase, and underscores instead of spaces, so
spring_salenever becomesSpring Sale. - Build the full link before shortening it. Then open the short link once to check every tag survived.
- Tag links that bring people in, not links inside your site. Tagging internal links overwrites the real source of the visit.
- Keep a shared list of your tags. A simple sheet of sources, mediums and campaign names keeps a whole team consistent.
UTM Builder questions
What is a UTM builder?
A UTM builder adds UTM parameters (utm_source, utm_medium, utm_campaign, utm_term and utm_content) to a link, so analytics tools like Google Analytics can show which campaign, channel and source sent each visitor.
Will this replace UTM tags already in my URL?
Yes. If your link already has utm_ parameters, the builder replaces them with the values you enter. Other query parameters and #anchors stay exactly as they are.
Do I need all five UTM parameters?
No. Always use utm_source, utm_medium and utm_campaign. utm_term and utm_content are optional: use them for paid keywords or to tell apart several links in the same campaign.
Are UTM parameters case-sensitive?
Yes. Google Analytics treats utm_source=Facebook and utm_source=facebook as two different sources. Use lowercase tags everywhere so your reports group visits together.
Where do UTM tags appear in Google Analytics?
In Google Analytics 4, open Reports, then Acquisition, then Traffic acquisition. Change the table's dimension to Session source / medium or Session campaign to see your tagged visits.
Can I shorten a UTM link?
Yes. Build the full tagged link first, then shorten it. A Tapzy short link keeps your UTM tags and shows them in its click analytics, next to country and device.
Are my links sent anywhere?
No. The link is built in your browser. Nothing you type is sent to Tapzy's servers.
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