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A ready-to-make-yours survey

Website feedback survey template

Learn what your visitors came to do and whether they managed it with this free website feedback survey. Five quick questions reveal confusing pages, missing information and where your traffic comes from.

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Use this templateFree to customize. No code needed.
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The real thing. Go ahead, try it.
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What’s inside this survey

5 questions, ready to edit. Add, remove or reword any of them.

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  1. 1What did you come to our website to do today?Multiple choice
  2. 2Were you able to do it?Yes / No
  3. 3How easy was the site to use?Rating
  4. 4What, if anything, was confusing or missing?Long text
  5. 5How did you find us?Dropdown
A little guidance

Make the most of your next survey.

Questions to consider for your website feedback survey

The template covers the essentials. Use these as ideas when you edit it: keep the ones that fit your purpose and add any details your process needs.

  • Which page were you on when you decided to leave?
  • What information were you looking for?
  • How does our site compare to others you’ve used?
  • Did you use search on our site?
  • What device are you using?

How to use the responses

Compare visit goals with success rates. If many people come to check pricing but can’t do it, your pricing page needs work. Group the “confusing or missing” comments by page and fix the most mentioned issues first.

Ask about the visit, not the design

Visitors are good at telling you what they were trying to do and whether it worked. They are less useful as design critics. This survey asks about goals and success, which turns into clear fixes.

Keep website surveys under a minute and show them on key pages, such as pricing, help or checkout, where friction costs the most.

How to customize and share this template

  1. 1

    Edit the visit goals to match what people do on your site.

  2. 2

    Embed the survey on key pages and pass the page URL with a hidden field.

  3. 3

    Review answers monthly and share the report with whoever owns the website.

Make it yours with Tapzy.

Start free with no credit card. Every template works on every plan.

Embed on any page

Add the survey inline or link to it from a banner or footer.

Charts for every answer

See scores, averages and trends in a live report you can share with your team.

Know where it was answered

Save the page or campaign from the URL with hidden fields.

Frequently asked questions

What should a website feedback survey ask?

Why the visitor came, whether they succeeded, how easy the site was to use and what was missing or confusing.

Where should I put a website survey?

On high-value pages like pricing, checkout and help, or as a link in your footer.

How many questions should it have?

Five or fewer. Website visitors are busy, so short surveys get far more answers.

Is it free?

Yes, on every plan.

Can I customize this website feedback survey template?

Yes. Add, remove or reword any question, change the design, add logic, and edit the thank-you screen before you publish. No code needed.

A few more possibilities

Keep the ideas coming.

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A starting point. Make it your own.

Copy the free website feedback survey template into your account, add your personal touch and share it by link, embed or QR code. Free forever, no credit card.

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