NPS survey template
Measure customer loyalty with this free NPS survey template. Customers rate how likely they are to recommend you from 0 to 10, then get a follow-up question that fits their score, so you learn both the number and the reason behind it.
Read the template guideWhat’s inside this survey
5 questions, ready to edit. Add, remove or reword any of them.
Make it yours- 1How likely are you to recommend us to a friend?NPS
- 2What could we have done better?Long text
- 3What did you love most?Long text
- 4How would you rate the quality?Rating
- 5Can we follow up with you?Email
Make the most of your next survey.
Questions to consider for your NPS survey
The template covers the essentials. Use these as ideas when you edit it: keep the ones that fit your purpose and add any details your process needs.
- What’s the main reason for your score?
- Which feature or service do you value most?
- What almost stopped you from buying?
- How long have you been a customer?
- Would you be happy to leave a public review?
How to use the responses
Calculate your NPS by subtracting the percentage of detractors (0–6) from the percentage of promoters (9–10). Then read the comments: reach out to detractors personally within a few days, and ask promoters for a review or referral while they’re happy.
Why the follow-up matters more than the score
An NPS number tells you whether loyalty is going up or down. It doesn’t tell you why. The template uses logic to ask unhappy customers what could be better and happy customers what they loved, so every response is actionable.
Send NPS surveys at a consistent moment, such as 30 days after purchase or every quarter, so scores are comparable over time. Keep the survey to two or three questions to protect your response rate.
How to customize and share this template
- 1
Add your company name to the question and adjust the follow-up wording.
- 2
Pass the customer ID or plan in the link with hidden fields so you can segment scores later.
- 3
Send the link by email after purchase or embed it in your app, and turn on notifications for low scores.
Make it yours with Tapzy.
Start free with no credit card. Every template works on every plan.
Logic shows a different question to detractors, passives and promoters.
See scores, averages and trends in a live report you can share with your team.
Attach the customer, plan or order ID from the link without asking for it.
Frequently asked questions
What is an NPS survey?
A Net Promoter Score survey asks customers how likely they are to recommend you on a 0–10 scale. It’s a simple, widely used measure of customer loyalty.
How do I calculate NPS?
Subtract the percentage of detractors (scores 0–6) from the percentage of promoters (scores 9–10). The result ranges from −100 to 100.
What’s a good NPS score?
Anything above 0 means you have more promoters than detractors. Above 30 is generally good and above 50 excellent, though it varies by industry.
When should I send an NPS survey?
After customers have had time to experience your product, for example 30 days after purchase, and then at regular intervals such as every quarter.
Is this NPS template free?
Yes. It’s free on every plan, including Free.
Can I customize this NPS survey template?
Yes. Add, remove or reword any question, change the design, add logic, and edit the thank-you screen before you publish. No code needed.
Keep the ideas coming.
A starting point. Make it your own.
Copy the free NPS survey template into your account, add your personal touch and share it by link, embed or QR code. Free forever, no credit card.