Product feedback survey template
Decide what to build next with this free product feedback survey template. Users tell you how often they use the product, which features matter, how they’d rank upcoming ideas and how disappointed they’d be without you.
Read the template guideWhat’s inside this survey
7 questions, ready to edit. Add, remove or reword any of them.
Make it yours- 1How often do you use the product?Multiple choice
- 2Which features do you use most?Checkboxes
- 3Rank these upcoming features by how useful they would be to youRanking
- 4How would you feel if you could no longer use the product?Multiple choice
- 5What is the one thing we should improve?Long text
- 6Would you join a 20-minute call to share more?Yes / No
- 7Great! What's the best email to reach you?Email
Make the most of your next survey.
Questions to consider for your product feedback survey
The template covers the essentials. Use these as ideas when you edit it: keep the ones that fit your purpose and add any details your process needs.
- What problem were you trying to solve when you found us?
- What would you use if this product didn’t exist?
- What’s the one feature you couldn’t live without?
- What’s confusing or frustrating?
- Who else on your team uses the product?
How to use the responses
Focus on users who said “very disappointed”: their favorite features and requests are your core. If at least 40% of active users answer that way, it’s a strong signal of product-market fit. Invite people who said yes to a call to dig deeper.
The product-market fit question
“How would you feel if you could no longer use the product?” is a well-known test of product-market fit. It’s more honest than asking whether people like your product, because it asks about loss rather than praise.
Ranking upcoming features forces trade-offs. Instead of everyone saying everything is important, you see a clear order of priority to bring to roadmap planning.
How to customize and share this template
- 1
Replace the feature names and roadmap ideas with your own.
- 2
Pass the user ID and plan in the link with hidden fields to segment answers.
- 3
Send the survey to active users by email or in-app, and route call volunteers to your team.
Make it yours with Tapzy.
Start free with no credit card. Every template works on every plan.
Let users drag ideas into order so you can see real priorities.
Only users who agree to a call are asked for their email.
See scores, averages and trends in a live report you can share with your team.
Frequently asked questions
What questions should a product feedback survey ask?
How often people use the product, which features they value, what they would improve and how disappointed they would be without it.
What is the 40% product-market fit rule?
If 40% or more of users say they would be very disappointed without your product, it’s considered a strong sign of product-market fit.
How often should I run a product survey?
Every quarter or after major releases works well for most teams.
Can I run it inside my app?
Yes. Embed the survey in your app or send the link by email.
Can I customize this product feedback survey template?
Yes. Add, remove or reword any question, change the design, add logic, and edit the thank-you screen before you publish. No code needed.
Keep the ideas coming.
A starting point. Make it your own.
Copy the free product feedback survey template into your account, add your personal touch and share it by link, embed or QR code. Free forever, no credit card.