Customer satisfaction survey template
Find out how customers feel about their purchase with this free CSAT survey template. A star rating comes first, and customers who rate low are asked what went wrong, so you can fix problems before they become bad reviews.
Read the template guideWhat’s inside this survey
7 questions, ready to edit. Add, remove or reword any of them.
Make it yours- 1How satisfied are you with your recent purchase?Rating
- 2Sorry to hear that. What went wrong?Long text
- 3What did you buy?Dropdown
- 4How would you rate the value for money?Rating
- 5Did the product match its description?Yes / No
- 6What is the main reason for your score?Long text
- 7Can we contact you about your answers?Email
Make the most of your next survey.
Questions to consider for your customer satisfaction survey
The template covers the essentials. Use these as ideas when you edit it: keep the ones that fit your purpose and add any details your process needs.
- How was the delivery experience?
- How easy was it to find what you needed?
- Would you buy from us again?
- How did we compare to other stores?
- Is there a product you wish we sold?
How to use the responses
Your CSAT score is the percentage of customers who rated 4 or 5 stars. Track it monthly by product to spot quality issues, and reply to every low rating. The “did it match the description” answer points straight at product pages that need rewriting.
Catch unhappy customers before they leave a review
The template uses logic to show “Sorry to hear that. What went wrong?” only to customers who give a low rating. Happy customers move on quickly, and unhappy ones get a chance to explain privately.
Send the survey soon after delivery while the experience is fresh. Short surveys sent at the right moment get far more replies than long ones sent weeks later.
How to customize and share this template
- 1
Replace the product list with your products, or pass the product name in the link with a hidden field.
- 2
Turn on an email notification for low ratings so someone can follow up the same day.
- 3
Send the survey link in your post-purchase email or order confirmation page.
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Show a private follow-up only to customers who rate 1 or 2 stars.
See scores, averages and trends in a live report you can share with your team.
Sync each response to Google Sheets, Notion, HubSpot or a webhook.
Frequently asked questions
What is a CSAT survey?
A customer satisfaction survey asks customers to rate a recent experience, usually on a 1–5 scale. CSAT is the share of customers who gave a 4 or 5.
What’s the difference between CSAT and NPS?
CSAT measures satisfaction with one interaction or purchase. NPS measures overall loyalty and willingness to recommend you.
When should I send a CSAT survey?
Right after the experience you want to measure, such as delivery or a support conversation.
Can I edit the products in the dropdown?
Yes. Edit them, or fill the product automatically from the survey link with a hidden field.
Can I customize this customer satisfaction survey template?
Yes. Add, remove or reword any question, change the design, add logic, and edit the thank-you screen before you publish. No code needed.
Keep the ideas coming.
A starting point. Make it your own.
Copy the free customer satisfaction survey template into your account, add your personal touch and share it by link, embed or QR code. Free forever, no credit card.