Testimonial request form template
Collect testimonials that actually persuade with this free testimonial request form. Customers describe the problem they had before, the result since, add a photo or logo and give permission to publish.
Read the template guide- 1Your nameName
- 2Job title and companyShort text
- 3What problem were you trying to solve before us?Long text
- 4What result have you seen since?Long text
- 5How would you rate us overall?Rating
- 6Upload a photo or logoFile upload
- 7Can we use your testimonial publicly?Yes / No
Make the most of your next form.
Questions to consider for your testimonial request form
The template covers the essentials. Use these as ideas when you edit it: keep the ones that fit your purpose and add any details your process needs.
- What almost stopped you from buying?
- What would you tell a friend about us?
- How long have you been using us?
- What’s your favorite part of working with us?
- Can we link to your website or profile?
How to use the responses
Pick testimonials that mention a specific problem and a measurable result. Use them on landing pages, in proposals and in ads, close to the claim they support. Only publish entries where the customer said yes to public use.
Ask for the story, not just praise
“Great service!” doesn’t convince anyone. The template asks two questions: what problem people had before and what changed since. Their answers form a natural before-and-after story that new customers relate to.
A name, title and photo make testimonials believable. Asking for them in the same form saves a round of follow-up emails.
How to customize and share this template
- 1
Add your company or product name to the questions.
- 2
Send the form to happy customers, for example promoters from your NPS survey.
- 3
Export approved testimonials and add them to your site and sales pages.
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Start free with no credit card. Every template works on every plan.
Collect a headshot or company logo with the testimonial.
A required question records permission to publish.
Sync each response to Google Sheets, Notion, HubSpot or a webhook.
Frequently asked questions
How do I ask customers for a testimonial?
Send a short form soon after a good result, with specific questions about the problem they had and the result they got.
What makes a good testimonial?
A specific problem, a clear result, a real name and a photo. Numbers and details make it more believable.
Do I need permission to use a testimonial?
Yes. The template asks for consent so you have a record before publishing.
Is the template free?
Yes, on every plan.
Can I customize this testimonial request form template?
Yes. Add, remove or reword any question, change the design, add logic, and edit the thank-you screen before you publish. No code needed.
Keep the ideas coming.
A starting point. Make it your own.
Copy the free testimonial request form template into your account, add your personal touch and share it by link, embed or QR code. Free forever, no credit card.