Track form events with Google Tag Manager
Add your GTM container ID and Tapzy pushes form events to the dataLayer: view, start, step, submit, abandon, field focus and field complete. The answers themselves are never sent.
No add-ons to buy · Updated October 2026
- viewEvent
- stepEvent
- submitEvent
What it does
Every step as an event
View, start, step, submit, abandon, field focus and field complete.
Never the answers
Events say what happened, never what people typed.
Consent banner
An optional cookie banner that uses Google Consent Mode v2.
Set it up in three steps
- 1
Copy your container ID
It starts with GTM- and sits at the top of Tag Manager.
- 2
Paste it in Tapzy
Add it in the form's integrations. Turn on the consent banner if you need one.
- 3
Build your tags
Use the events in GTM to fire Google Analytics, ads or any other tag.
Events pushed to the dataLayer
Enough to see where people drop off, without sending what they wrote.
- view
- The form opened
- start
- Someone began answering
- step
- They moved to the next step
- submit
- The form was sent
- abandon
- They left before sending
- field focus
- They clicked into a question
- field complete
- They answered a question
Questions
How do I track form submissions in Google Tag Manager?
Paste your GTM container ID in the form's integrations. Tapzy pushes a submit event to the dataLayer, which you can use as a trigger.
Are answers sent to the dataLayer?
No. Tapzy pushes events only, never what people typed.
Does it support Google Consent Mode?
Yes. Turn on the optional cookie banner and Tapzy uses Google Consent Mode v2.
Can I see where people drop off?
Yes. The step, abandon and field events show how far people got.
Connect Google Tag Manager to your forms.
Set up the Google Tag Manager integration in a few minutes, with no code. Free trial, no credit card.